Step 1 Studying the Product/Service
A product or service will allow us to gauge the look and feel a company branding would be based on. E.g. The colours, typography, shapes and accents that add flavor and distinguish your brand. A questionnaire will be used to identify traits and grey spaces within each service, brand guidelines have a direct impact on portraying an attractive visual representation for prospective clientele. Use Case : Esna Holidays (Pvt) Ltd needed to create a brand guideline for their new project “Experience Sri Lanka” that would trickle down to representing their company colours, Logo, branding and marketing collateral.
Step 2 Deriving Brand values
“Experience Sri Lanka” hosts Single Day, Half Day and Multi-Day experiential local attractions curating luxury and authenticity catered to mid-high-income earners. Defining the value and service elements of the brand lead to identifying the best-fit colours, typography, shapes and graphical accents.
Step 3 Brand Identity Creation
Initial ideation and conceptualization begins at the drawing board with weightage on highlighting keywords that would represent the brand.
e.g. Easy-going, Relaxing, Unique, Adventure, Luxury, Creativity, glamour, Well-planned
The team list out ideal combinations of colours, typography etc, which will be presented to the client in order to gain feedback. Focus groups and 3rd party consented interactions help define and identify usage and behavioral patterns further.
Creating User Personas
Pivotal in understanding consumer needs, a template tailormade to each segment, populating fields such as customer demography, likes, hobbies, favorite sports & income levels that help structure the ideal service element catering to each end-user. Primary research conducted by our analysts followed by customer interactions to fine tune the user persona/s leveraging experience and knowledge.
Primary research conducted by our analysts followed by customer interactions to fine tune the user persona/s leveraging experience and knowledge.
Ideation and Solutioning
Step 1 : Creating a User Journey
A User Journey Map that will portray the simplest yet most effective and efficient pathway to complete functionality that is expected through the application. Identifying features & elements integrated within the platform.
Creating a User Journey allows us to map out possible paths that a user would take in-turn creating user-friendly placements and features that would incentivize and or restrict user behavior
The UX/UI team together with the analysist and the customer will create the ideal User Interfaces according to the user journeys created, Identifying painpoints and reusable elements when creating wireframes that will then be brought to life by our designers using a multitude of tools such as Adobe Illustrator and Adobe XD – good O’l fashioned pencil & paper, work the best!
Step 2 : Wireframing
The UX/UI team together with the analysist and the customer will create the ideal User Interfaces according to the user journeys created, Identifying painpoints and reusable elements when creating wireframes that will then be brought to life by our designers using a multitude of tools such as Adobe Illustrator and Adobe XD – good O’l fashioned pencil & paper, work the best!
Step 3 : Creating a Design Prototype
Using the wireframes, a UI/UX designer will then create a prototype of the online platform whether it be a website or an application – getting first hand experience into the usability and visual elements on a lite and easy to deploy platform allowing for final tweaks and 3rd party feedback.
A 2-phase user testing strategy, where the UI/UX is tested after the initial prototype will result in significant time saving prior to entering the last phase of development.
Design, Develop and Deploy
When converting the prototype design into an application, the clients are encouraged to interact with the development team frequently to create synergy between the clients requirement and solution, resulting in collaboration and ideation in order to create a great product/service. It also helps in reducing errors within the system at early stages, saving the QA team valuable time.
A finalised design approved by the client will be converted into an online product/service on xDigital’s own hosting platform. The platform will then transition from development to Quality Assurance testing, where the team will validate various scenarios created through the user journey
Finally, creating Responsive Design iterations, uploading content, footage and media, SEO implementations and content repositioning before the
BIG LAUNCH!
Sustainable Maintenance
Our maintenance is done in four stages that allows us to keep track of performance. The continuous cycle will allow you to keep track on user behavior and adapt to new technologies and user interactions.
Our UX/UI engineers will monitor user behavior together with our analysts using tools such as Hot Jar. Focusing on behavioral, emotional, functional and incremental website updates being implemented to keep your site at its best. Sustainable Maintenance
